Health Benefits
Raw Feeding Guide
First things first, the health benefits of raw food compared to kibble:
| Raw | Kibble |
| Species appropriate (meat, bone, organ, fresh and unprocessed) | Highly processed (causing inflammation and skin irritation) |
| Increases hydration (70% moisture content) | Decreases hydration (approx. 10% moisture) |
| Easy weight management (no fillers or high carbohydrates) | High carbohydrates (causing obesity and poor health) |
| Reduces allergies and food sensitivities (healthier gut and improved endocrine system) | Rancid fats (vitamin and protein deficiencies and inflammations) |
| Naturally cleans teeth | Synthetic ingredients (colours and chemicals) |
| Improves skin and coat | Mycotoxins (storage mites, increasing risk of bacterial growth) |
| Increases energy (rich in wholesome nutrients and minerals) | Fillers and additives (large stool volumes from undigested ingredients) |
| Less stools (superior digestibility) |
Our Guide to Feeding Raw
Raw feeding guide:
A good rule of raw feeding is 80% meat, 10% offal (of which 5% is liver, 5% kidney) and 10% bone.
It is perfectly OK to vary the percentage from day to day to suit you – but you must feed this balance over a period of around a week, your dog will come on leaps and bounds.
We offer a varied range of complete raw dog meals and complementary meals with offal where bone needs to be added. However if you don’t want to worry about this, choosing a good quality complete meal from our range of brands can give you confidence that your dog is getting all it needs in a balanced meal everyday.
Should you need any additional advice we will support you every step of the way, and are happy to help where we can.
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